Premium Medjool Dates · Jordan Valley, Jordan
Every Date Tells
the Story
of Our Land.
A family-owned Medjool grower in Deir Alla, Jordan Valley, growing dates since 2010 and now partnering with international importers, distributors and wholesale buyers.
Six decades of farming. Sixteen years in dates.
From a Jordan Valley family farm to a producing Medjool brand, built deliberately, expanding now.
Farming begins
The Alnatour family enters agriculture in the Jordan Valley.
Dates launched
Dedicated Medjool date palm cultivation begins at the family farm.
Export established
First international shipments to the UAE, Lebanon, Turkey, Qatar, Canada and North Africa.
Brand launch
Formal export brand. Wholesale ready. 300 tons annual capacity.
A $32.7B market, quietly growing every year.
Growing to $55.6B by 2034, a 6.1% annual climb.
Imports up 17% and exports up 21% in 2024 alone.
The fastest moving premium variety in supermarkets.
Europe
- UK, France, Germany, Netherlands, steady double digit growth.
- Demands EUR-1, GlobalGAP and MRL. Organic certification welcomed.
- Pays a 30 to 60% premium for Medjool over bulk dates.
Asia
- India imports 150,000+ tons annually, Medjool growing fast.
- China, Indonesia and Malaysia, Muslim market plus health trend.
- Japan and Korea, small volume, highest price per kg globally.
North America
- 37% of all global date imports go to the US.
- Medjool dominates, over 40% of the premium date shelf.
- Strong appetite for story driven, origin specific brands.
Not every date is a Medjool.
It is the variety buyers pay a premium for, the one with the recognizable story, the caramel chew, and the shelf life that holds up across a container ship.
Buyers do not just want dates. They want the date that sells itself on the shelf.
−400m below sea level.
The only place on Earth that grows Medjool this way.
Lowest agricultural land on Earth
Higher air pressure and oxygen density, denser, plumper fruit.
Dead Sea microclimate
Filtered sunlight, warm nights, near zero rainfall during ripening.
Semi clay alluvial soils
Mineral profile unique to the Jordan River bed, it tastes different.
Hand pollinated, hand picked
Every tree tended individually, no mechanical handling.
A serious origin, and room at the top.
Of global Medjool production
Of output exported, top in region
Countries buying Jordanian dates
Projected growth in 7 to 8 years
| Origin | Global share | Notes |
|---|---|---|
| Morocco | ~50% | Origin of the variety. High volume, uneven quality, aging farms. |
| Jordan | ~14% | Fastest growing, premium terroir, full market access worldwide. |
| USA (California) | <5% | Boutique domestic supply. High cost, limited export. |
| Egypt | <3% | Large general date producer. Medjool plantings new and small. |
Global buyers are actively seeking a reliable premium Medjool origin beyond Morocco. Jordan is it.
Five grades, one standard.
Our Medjool dates are sorted automatically by weight to international industry standards. Every box ships consistent.
| Grade | Weight | Typical use |
|---|---|---|
| Small | Under 15 g | Ingredients, baking, date paste. |
| Medium | 15 g to under 17 g | Everyday retail, mixed trays. |
| Large | 17 g to under 20 g | Premium retail, family packs. |
| Jumbo | 20 g to 24 g | Gift boxes, specialty stores. |
| Super Jumbo | Over 24 g | Luxury gifting, export premium. |
Working farms. Real volume.
Alnatour Farms is not a broker. We own and operate producing Medjool farms in the Jordan Valley, with sixteen years of cultivation and an active export history.
Central Jordan Valley · −400m
Active producing acreage
Mature, fruit bearing trees
Consistent yield, scalable
Year round controlled supply
Full quality control in house
Three continents. Trusted partnerships.
Active export relationships across the Middle East, North Africa and North America, with growing demand from Europe and Asia.
Middle East
- UAE
- Lebanon
- Qatar
- Turkey
Established channels, repeat orders
North Africa
- Morocco
- Tunisia
- Algeria
Active shipments, regional demand
North America
- Canada
Beachhead market, ready to scale
Target 2026
- UK
- France
- Germany
- USA
Active outreach, capacity reserved
A story wholesalers can sell.
Bulk Medjool moves on price. Branded Medjool moves on story. Alnatour is built for the second shelf.
Origin
Every box names the specific farm and harvest week. Real family, real decades, real soil.
Quality
Tight size and moisture tolerances. Automated weight sorting into the five standard grades.
Presentation
SKUs at 250g, 500g, 1kg and 5kg bulk. Branded, co branded or private label options.
Built for long term wholesale relationships.
Sample dispatch
We ship sample cartons across all five size grades so you can evaluate taste, texture and packaging before any commitment.
Volume commitment
Annual tonnage agreed in 20ft FCL containers. Allocation secured from our harvest before general market release.
Documentation
Phytosanitary, EUR-1, Arab League COO, MRL analysis, non GMO and origin documents, handled per destination.
Scheduled delivery
Shipped from port in monthly or quarterly waves per your inventory schedule. Cold storage enables year round supply.
A note on pricing. Pricing is set per shipment based on harvest season and order volume. Larger commitments and earlier bookings receive preferred rates. Quotations issued upon request.
Wholesale Medjool, answered.
Where are Alnatour Farms Medjool dates grown?
Alnatour Farms grows its Medjool dates on its own family farm in Deir Alla, in the central Jordan Valley, Jordan, about 400 metres below sea level.
Does Alnatour Farms supply Medjool dates wholesale?
Yes. Alnatour Farms is a grower, not a broker. It supplies premium Medjool dates to importers, distributors and wholesale buyers, with annual volumes agreed in 20ft FCL containers and an annual capacity of 300 tons.
Can international buyers request samples?
Yes. Alnatour Farms ships sample cartons across all five size grades so buyers can evaluate taste, texture and packaging before any commitment. Request samples through the enquiry form or by email at sales@alnatourfarms.com.
Can buyers request a volume quotation?
Yes. Pricing is set per shipment based on harvest season and order volume, and quotations are issued on request. Larger commitments and earlier bookings receive preferred rates.
What makes Jordan Valley Medjool dates distinctive?
The Jordan Valley lies around 400 metres below sea level, with a Dead Sea microclimate of warm nights and near zero rainfall during ripening, and alluvial soils from the Jordan River bed. At Alnatour Farms every palm is hand pollinated and the fruit is hand picked.
What size grades and pack sizes are available?
Five weight-sorted grades: Small (under 15 g), Medium (15 g to under 17 g), Large (17 g to under 20 g), Jumbo (20 g to 24 g) and Super Jumbo (over 24 g). Pack sizes are 250 g, 500 g, 1 kg and 5 kg bulk, with branded, co-branded or private label options.
Which export documents can Alnatour Farms provide?
Phytosanitary certificates, EUR-1, Arab League certificate of origin, MRL analysis, non-GMO and origin documents, handled per destination.
How can wholesale buyers contact Alnatour Farms?
Email sales@alnatourfarms.com for wholesale enquiries, sample requests and quotations, or info@alnatourfarms.com for general questions. You can also call +962 79 657 1897 or use the enquiry form on this page to request samples, a volume quotation, a farm visit or a 30 minute call.
Taste the Jordan Valley.
Request sample cartons, a volume quotation, a farm visit, or a 30 minute call with the Alnatour export team.